Alex Chua is the Chief Executive Officer of GB Helios, one of the core businesses of Goldbell Group, Singapore's market leader in commercial vehicle distribution and leasing. He led Goldbell’s first foray into the financial services sector in 2015, diversifying beyond mobility with the launch of GB Helios. This move marked a significant milestone as it signified a new chapter for the company and represented a significant step towards broadening its business portfolio. Regarded as an "SME lending to an SME", GB Helios has become one of Singapore's fastest-growing non-bank financial services companies. The company is also recognised as a Participating Financial Institution under the Enterprise Financing Scheme administered by Enterprise Singapore. Recognising a market gap as GB Helios expanded, Alex is innovating beyond traditional banking to assist businesses, especially SMEs who are struggling with funding shortages due to information asymmetry, collateral constraints, and high transaction costs.

Under his leadership, GB Helios launched several subsidiary companies to strengthen its ecosystem:

● Polaris — a strategic capital solution offering venture debt tailored to accelerate growth for digitally-native companies and startups. Unlike traditional equity funding, which involves issuing shares, venture debt allows startups to secure capital while preserving ownership.
● Pilon in the Philippines and KRONOS in Singapore — digital supply chain financing platforms enabling suppliers and their corporate buyers to digitise factoring processes, facilitating seamless online financing for suppliers.
● AutoMate — a free-to-use online platform designed to enhance operational efficiency for automative dealers.
● NXT — a technology leasing solution supporting companies in sustainable asset management, contributing to a zero-waste circular economy amidst global efforts for net zero emissions.

Alex's career highlights include:

● The Enterprise Award, Singapore Business Awards by The Business Times Singapore, 2023
● Tatler Asia's 500 Most Influential Singapore, 2022
● EY Family Business of the Year, Singapore, 2021
● EY Entrepreneur of the Year 2021 of the Financial Services category.
● Board member of Food from the Heart, 2015 to 2023

In his personal capacity, he is an avid Brazilian Jiu-Jitsu black belt practitioner, foodie and traveller.

His individual achievements include:

● Gold medal (Purple Belt GI category), 2018 Tokyo International Open IBJJF Jiu-Jitsu Championship
● Gold medal (Purple Belt GI category), 2018 Master International IBJJF Jiu-Jitsu Championship, Tokyo
● Bronze medal at the 2018 IBJJF Worlds Masters Championship, Las Vegas

Notably, he owns and manages AC Concepts, an esteemed restaurant consulting company that manages a popular chain of Spanish and Italian restaurants in Singapore, featuring renowned establishments such as Barrio, Cenzo, Chicco and Kulto.